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  •  Monday, September 10, 2012   
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If you’re a web host then customer feedback is one of the most important forms of social proof that you can have on your site to help users converting into paying customers.

If you’ve ever been on the Linode website you’ll notice that they do a great job of displaying positive tweets on their homepage (note that I said positive):

Yesterday our DNS provider @pointdns suffered a massive DDOS attack & tweeted about Linode a few times:

You might ask why aren’t these tweets showing? Linode is cleverly only showing Tweets that they have favourited in Twitter. Thus they are able to completely curate what you see on the homepage.

Favouriting Tweets

First of all you need to find some tweets that you actually want to show on your homepage. Generally the best way is to do a search on Twitter for your company name & filter by all:

When you see a Tweet that looks positive you can click the favourite button. Naturally if you filter by all there may be some negative tweets in there or ones that you won’t want to show. Once you’ve built up a small number of favourite Tweets you can embed these on your site in 2 ways.

Embedding via Twitter Widget

You’ll need to visit the widget area in Twitter. Click on the Create new button. Now click on the favourites tab & start to design how you want your widget to look:

Once it’s done you’ll get some Javascript to paste onto your site, see how the widget below shows only the Tweets I’ve favourited? This means if someone starts posting unapproved things on Twitter they won’t pollute the feed on my website.

Embedding Using jQuery & Twitter API

If you want a bit more control over the styling of your feed you can pull down your favourites via the API with this query: https://api.twitter.com/1/favorites.json?count=5&screen_name=serverbear

This will return via JSON the last x number of favourited tweets (up to 20). You can now either integrate this into your site or if you’re not great at coding there’s a handy jQuery plugin from Sea of Clouds (this is what Linode uses).